Research on the extraction and application of cultural design genes based on eye-tracking technology--taking the Nansheng Department Store as an example

This study proposes a method for extracting cultural design genes based on eye-tracking analysis. Taking the Nansheng Department Store Building in Shantou City as a case study, we quantitatively analyze people's perceptual cognition of cultural features using eye-tracking analysis, identifying the critical points for extracting cultural design genes. We extract cultural design genes from three aspects: patterns, forms, and colors, and apply them to produce cultural creative design, providing references for extracting and innovatively applying cultural heritage features.