Shopping Review Data Analysis Based on BP Neural Network Modeling

The proliferation of e-commerce platforms in the digital age has generated a large number of consumer reviews that are critical for informing consumers and merchants. To this end, our research introduces a sophisticated mathematical framework for in-depth analysis of textual data from e-commerce reviews. The aim of this paper is to develop a mathematical model that combines word frequency statistics, word cloud visualization, sentiment analysis and prediction techniques. The study validates the validity and reliability of the model in e-commerce decision making and analysis.