Big Data Analytical Engine for Exploring the Power in Modern Business

Most current applications of Big Data focus on examining consumer preferences and feedback expressed through social media and legitimate websites. Data is generated by all parties involved in the company, including mobile device location data and data created by machines with high-tech sensors, automated controls, and relevant software. We are currently living through an Internet revolution fueled by Big Data following the Industrial and Internet revolutions. Therefore, the implementation of Big Data platforms represents a significant opportunity for enterprises today. This article presents three case studies that highlight the potential of Big Data in the cellular phone business, online retail, and insurance sales over the Internet. To help companies locate, gather, and analyze huge amounts of data, a Big Data Analytical Engine has been proposed. From the analysis, it clearly shows that proposed model achieves better results in terms of accuracy (0.92), precision (0.93), recall (0.91) and f1-score (0.92) respectively.