IoT Adoption and Its Impact on 3PL and 4PL Performance: An Empirical Investigation

This research examines the implementation of the Internet of Things (IoT) in third- and fourth-party logistics. It explores how modern technology has compelled logistics companies to adapt their business models to remain competitive in the global market. The study reviews relevant literature on IoT implementation and associated factors. Additionally, primary research involving four qualitative interviews with various companies is conducted. The findings demonstrate the effectiveness of IoT in transforming the business models of third- and fourth-party logistics, enabling them to thrive in a changing environment and remain competitive. This study examines the impact of IoT implementation on logistics, considering both its benefits and challenges.