Sustainable Development Practices of Big Data in Corporate Social Responsibility

The research paper discusses the utilization of Big Data Technologies for the advancement of economic and environmental responsibilities which are regarded as the major components of Corporate Social Responsibility (CSR). The CSR model is highly prevailing and is the factual need that has to be fitted in every corporate which exercises its business practices on the land of earth. From brand image to legal liability, CSR has a wide role to play. With the inculcation of big data technologies for computation of CSR, the loophole to escape from responsibility has been reduced. Furthermore, the paper discusses how Big Data is used for the multiple components of CSR. A concept of tech interacted CSR is the prevailing need of the hour. The study focuses on the analysis of secondary sources. The paper also gives suggestions for the better application of the CSR model and effective CSR strategy to enhance the productivity and brand image of the company. Results have shown that for the different major components of CSR, the different subset of Big Data Technology is used for proper functioning. Lastly, this paper concludes with the idea of positive gain from the innovative use of Big Data Technology for resting responsibilities under the ambit of CSR.