Enhancing Business Intelligence and Decision-Making Through Big Data Analytics

The research objective is mainly based on the importance of big data for the business decision-making purposes and their impact of decision-making and big data analytics for developing business intelligence. Along with his, the significance of big data for making effective business decisions in the marketing sector and key factors that are needed for the decision-making purposes. Secondary qualitative research method has been done here. The research findings are based on the impact of the big data for the development of the business decision making purposes. The positive impact of big data for effective decision-making purposes has been described over here. Along with this, the aim and the objectives have been met in the paper and the significance of the research has been described. The significance is based on the perception of big data on business decision-making objects, self-capabilities, and time-management capacities, this study will help to figure out all these factors.