Comparative Analysis of Vocal and Textual Emotion Detection and their association with Consumer Preferences: An Empirical Study

This research explored the link between emotions and consumer preferences in the Consumer Packaged Goods (CPG) industry by investigating the relationship between Pleasure, Arousal, and Dominance (PAD) dimensions and consumer utility scores for various concepts. Using two input methods, voice recording, and typing, the findings revealed that detected emotions might differ based on the data collection method and model (voice or text-based). Text-based responses display higher pleasure scores, and voice responses exhibit greater variance in dominance values. The study also identified that typed inputs led to more pronounced emotional responses between the top and bottom concepts. In contrast, voice inputs elicited an increased sense of control for the top concepts. Further analysis found that pleasure and arousal values were significantly higher for the most preferred concept in typed responses, with dominance playing a more significant role in voice responses. These findings underscore the importance of incorporating both voice recordings and text-based responses for analyzing emotions in market preferences and suggest that further research is needed to better understand emotion-based decision-making in various domains.