AI-Driven User Experience Design: Exploring Innovations and Challenges in Delivering Tailored User Experiences

In today’s digital landscape, providing user experiences is considered paramount in respective of user satisfaction and engagement. Artificial Intelligence (AI) has emerged as a transformative force in the User Experience (UX) design field, offering innovative solutions. Our research delves into key innovations and challenges enabled by AI in UX design particularly guided by Design Thinking (DT) process. The methodology involved administering a questionnaire to UX professionals in Sri Lanka using a snowball sampling method. The questionnaire, distributed through online platforms, explored participants’ familiarity with AI-driven UX design, contributions of AI in the DT process, and challenges faced, and the responses were analyzed using MS Excel and R Studio. The results demonstrate that AI technologies certainly empower UX professionals to design user-centric solutions adhering to DT process. A “Recommendation Guide” is provided, featuring a set of recommended tools for UX professionals to integrate AI technologies into the DT process.