Going online is a must

The article emphasizes the crucial role of online presence, online advertising, content creation, and e-commerce for business ventures in the digital landscape of the 21st century. Businesses without webpages can still leverage online advertising to reach potential customers on various digital platforms, while those with webpages benefit from enhanced website traffic and improved user engagement through SEO. Social media platforms also offer significant advantages in engaging massive audiences and generating substantial financial turnover. Creating valuable online content establishes businesses as industry authorities and fosters customer loyalty. The article also presents a comprehensive analysis of related questions of the World Value Survey Wave 2017-2022, to quantify the paramount importance of online presence for business ventures in the digital landscape of the 21st century.