Women Entrepreneurs: New Research Horizons-Literature Review

Countries across the globe are working diligently to make the ecosystem conducive for the development of entrepreneurial streak. The governments are working closely to promote women's entrepreneurship. The Indian government has also taken multiple initiatives to ensure that women take up entrepreneurship. With these initiatives, women are adding to the nation's economic growth and contributing to their personal wealth. An in-depth literature of Scopus-indexed journals reveals that research on women entrepreneurs is on the rise. Through this study, the author unravels a whole new area of research for women entrepreneurs which is personal investments. The existing literature is on comparative of men and women investors. It is a well-established fact that men and women think differently. An in-depth inquiry on what are the biases that influence personal investment decision-making in this growing segment will help the financial service providing organizations to train their staff and develop products which cater to this new segment. The other areas of research that can be done in detail include what are the biases that women face when they get a seat on the table and when they take their ventures for funding to venture capitalists.