Challenges to the Application and Decision-Making using Artificial Intelligence (AI): Analysis of the Attitudes of Managers in Bulgarian Service Companies

Modern business requires the application of artificial intelligence (AI), which comes to the aid of the human factor, as it exceeds the abilities and capabilities of company employees to simultaneously perform a set of tasks with large data arrays and information. Increasingly, AI assists managers to make management and business decisions so as to support their work, optimize business processes and increase the competitiveness of companies. However, questions arise that in one way or another limit or question the fine line regarding the useful and rational use of AI and the dangers and challenges in a corporate environment. These circumstances will depend on the company's approach to AI, available resources and understanding of its importance to business practice. This publication aims to identify key challenges to the use and decision-making through AI, by conducting a survey of the attitudes of managers in Bulgarian service companies.