Redefining the Organization of Research and Development for Technology-Based Companies in the Age of Stake-holder Capitalism - A Purpose-Driven Management Approach -

This paper redefines the Research and Development (R&D) department of technology-based enterprises from the perspective of purpose-driven management and categorizes purpose-driven management into three types: (i) Purpose for the Alignment of Mission, Vision, and Values; (ii) Purpose for Social Contribution; and (iii) Purpose for Stakeholder Engagement. A fourth-generation purpose-driven R& D model in response to the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)-era is proposed, emphasizing the importance of aligning R& D with the company's purpose and contribution to society. By clarifying a company's values and purpose, the entire organization, including R& D, can adapt quickly to market changes and foster innovation. The characteristics of purpose-driven R& D are shown from the three perspectives of purpose-driven management, which help clarify a company's introverted and extroverted existential values and enable the entire corporate organization, including R& D, to interact quickly and frequently with the marketplace, thereby realizing an ecosystem centered on core competencies.