Comparative Study on User Preference of Food Delivery Mobile Application in Malaysia

This research paper presents a comparative study on user preferences for food delivery mobile applications in Malaysia. The study collected data from 116 respondents through an online survey distributed via social media platforms such as Facebook, Instagram, and WhatsApp. The findings provide valuable insights into the factors influencing users' adoption and usage of popular food delivery apps such as Food Panda, Grab Food, MYOTO, McDelivery, and Lalamove. The results show that user interface design is a significant factor in determining user satisfaction with food delivery apps. Additionally, perceived usefulness and ease of use are also important factors that influence users' adoption and usage of these applications. The study highlights the strengths and weaknesses of each application based on user feedback and provides recommendations for developers to improve their UI/UX design. Overall, this study provides valuable insights into user preferences for food delivery mobile applications in Malaysia that can assist developers in creating applications that better align with users' needs and preferences. Therefore, by improving the UI/UX design of these applications, developers can enhance overall user satisfaction and increase adoption rates.