The Influence of Behavioral Intention of Using PayLater Apps on Consumptive Behavior Moderated by Financial Literacy

The widespread usage of mobile phones has become a big trend that has changed human contact during the last few decades. As the usage of digital wallets has grown, marketplace provider such as Shopee, have included the Pay Later feature to their digital wallets. Although it provides a solution, this method has a negative impact on impulsive purchasing behavior. The Pay Later system delivers a one-click buying experience that encourages customers to buy instantly. Excessive consumption is one of the drawbacks of adopting Pay Later. Consumptive behavior occurs when the purchasing actions are motivated by desires rather than needs. Financial literacy is the activity required to curb pay later service users' emotional demand and prevent them from making unwise decisions. The purpose of this study is to investigate the factors that influence students' intentions to use Shoppe Pay Later apps, as well as the impact of behavioral intention on consumption behavior, utilizing financial literacy as a moderating construct. The Modified UTAUT Model was used to sample 185 respondents from Jakarta and its surrounds (JABODETABEK), and the results were analyzed using (PLS-SEM). According to the findings, perceived trust, personal efficacy, social influence, performance expectancy, and effort expectancy all have significant influence on behavioral intention; behavioral intention has a significant influence on consumptive behavior, whereas financial literacy significantly moderates the relationship between behavioral intention and consumptive behavior