AI Revolutionizing Digital Marketing: Current Tools, Key Aspects, and Future Directions

This paper seeks to investigate how artificial intelligence (AI) has affected digital marketing. It is now more crucial than ever for firms to use AI-powered tools and techniques in their digital marketing campaigns due to the quick progress of AI technology. The multiple ways that AI is revolutionising several facets of digital marketing, including affiliate marketing, social media marketing, content marketing, and website digital marketing, are covered in this article. The advantages of AI in digital marketing are likewise examined in the article, as are the potential future lines of inquiry and advancement in this area. This research paper offers insights and suggestions for companies wishing to use AI in their digital marketing strategy by doing a thorough assessment of the literature and analysing case studies from the real world.