Opportunities and Challenges of Big Data Technology in Retail Industry

Big Data encompasses vast and diverse datasets, often intricate and extensive in nature. The practice of dissecting and managing this data is known as Big Data Analytics. The pervasive integration of data analytics across industries has revolutionized the acquisition and examination of Big Data by various organizations. The retail sector, in particular, has witnessed an exponential surge in data generation across all operational facets, compelling a profound need for comprehensive data analysis. This paper delves into the overarching potential and obstacles presented by Big Data Technology, with a specific focus on its implications within the dynamic landscape of the retail industry.