Improved Machine Learning Scheme for Review Analysis Using Suggestion Based Approach

For many people, especially potential customers, reading product reviews before purchasing the item becomes a habit. People frequently examine reviews of the current product from customers before making a purchase decision. There is a good possibility that customers will purchase the product if the review is primarily positive; but, if it is primarily negative, they usually choose another option. Although good customer feedback can result in substantial financial gains for organizations, it can also be considered when making decisions about how to create products and what services to offer consumers. Many of the daily activities have been influenced by the Internet's explosive rise. E-commerce is one of the sectors with the fastest development. E-commerce sites typically allow users to post feedback about products they have purchased.