Influence of Technology in Measuring the Purchase Intention of Indian Consumer

In the current scenario, coming across the diverse mindset of consumer final purchase intent is becoming challenging for the existing firms, and with ease of access to technology, consumers lifestyles have been disrupted in such a manner that the future prediction of balanced routine buying seems an unpromising approach for the consumers of India. The study proposes a model that tries to integrate perspectives of the consumer’s purchase intention by using PLS-SEM and Ramsey’s (RESET) Regression Equation Specification Error Test, which provided insight into the proposed model's fit and the constructs' nonlinearity relationship. The findings further highlighted that the technology influences the purchase intention of consumers where constructs, i.e., environment stability, consumer isolation, consumer engagement, and consumer prosperity, have a direct linkage to consumer ease of using the technology. Even, public authorities needed to redefine their policies to maintain an appropriate balance in the demand and supply of products and services by focusing on e-commerce.