Features of Big Data Analysis for Apps Sales via Google Play Store

As a result of the study of the Google Play Store Apps digital platform based on dataset data, the features of big data analysis were highlighted, and the optimal analysis tools, their capabilities and limitations were considered. The considered methods and principles of structural analysis of big data collected on Google Play Store Apps make it possible to apply the results of the conducted research in the practice of making managerial decisions regarding digital sales and conducting electronic business based on the identified patterns and relationships of data.