Creating Educational Products With Using Data Science and Digital Marketing

It has been studied that the processes of digitalization and globalization have a positive effect on the development of the business environment at the national and international levels, especially through the involvement of advanced scientific achievements. Competition between market participants determines their leading role in identifying scientific achievements that can be commercialized by creating demand for products with new quality characteristics. It has been studied how information technologies are used in the creation of an educational platform, and the necessity of using digital marketing to promote innovative educational products among customers has been established. It has been proven that advanced marketing strategies contribute to the formation of high student loyalty to the educational platform. It was established that there are significant prospects for the use of IT product marketing by modern companies, which is explained by the need to promote modern software. The characteristics of representatives of generations Z and Alpha, who are the main consumers of educational services and determine the specific demand for modern educational products, were noted. It has been established that educational products with interactive technologies and the use of the Internet are of interest to representatives of generations Z and Alpha. It is substantiated that the use of machine learning algorithms and server technologies can optimize processes in education in modern conditions. The peculiarities of the integration of neural networks into the educational platform for improving the educational process and increasing the level of assimilation of skills and abilities by students have been revealed. It has been established that the use of comprehensive information about consumers of digital educational products contributes to the creation of a high level of loyalty and the attraction of new customers thanks to a positive image on the market. The expediency of using modern analytical tools actively used in Data Science to optimize key processes and monetize existing information arrays has been proven. It was determined that the combination of machine learning and digital marketing technologies can achieve optimal results in the promotion and commercialization of educational products.