Examining the Determinants of Continuance Intention to Use Online Food Delivery Service Applications: Evidence from Manila

This study was conducted to examine the determinants of Continuance Intention to use Online Food Delivery Service Applications in Manila City during the transition from a pandemic to an endemic state of the coronavirus disease. The present study is carried out to learn about the conceptual framework that consists of six constructs such as habit, perceived ease of use, perceived usefulness, variety, attitude, and continuance intention to use. The study employed a quantitative method and 232 respondents participated in the study. The online questionnaires were distributed using a convenient sampling technique. A structural equation model was presented to test the hypotheses. The Technology Acceptance Model (TAM) was used in this study to explore the variables influencing users' continuance intentions to use Online Food Delivery Services. Results revealed that habit, perceived usefulness, perceived usefulness, and variety of food choices affect users' attitudes toward using online food delivery services, and attitude is the most important factor in determining whether users will continuance intention to use the apps. These findings have managerial and theoretical implications that are beneficial to the online food delivery service industry.