User Experience on Augmented Reality Application for Promoting Asnaf Care

This paper reports on the ongoing project related to the development of an Augmented Reality (AR) mobile application for promoting a series of services provided by a Kedah Zakat Board (LZNK) called Asnaf Care. Currently, the services provided by Asnaf Care are dependent on donations by the public people which are collected through the online system. However, the donation received is insufficient to satisfy the asnaf's demands due to the poor promotion technique. As a result, this study proposes an AR mobile application to promote the Asnaf Care fundraising system to increase the amount of money raised by the public. The prototype of the proposed AR mobile application has been developed by utilizing the User Centred Design (UCD) approach and Design Science Research Methodology (DSRM) as the whole research methodology. Next, it has been validated through the expert review method which has been reported in the previous study. Having developed and validated the prototype, this study then conducted the user experience testing as reported in this paper.