Determinants of User Satisfaction on Interest of Smartwatch Usage After Covid-19

The objective of this study is to investigate the factors influencing user interest in adopting smartwatches, particularly in the context of the Covid-19 pandemic. Employing a quantitative descriptive research approach, the study analyzed a sample of 140 respondents, drawing inspiration from the methodology utilized by Hair et al. in 2019. The outcomes of the research shed light on two critical variables that play a crucial role in shaping user interest. First and foremost, consumer innovation emerged as a key factor, exhibiting a significant and favorable impact on user pleasure. This suggests that individuals who perceive smartwatches as innovative and cutting-edge are more likely to derive pleasure from using them. Secondly, perceived utility also displayed a positive and considerable effect on user happiness. Users who perceived smartwatches as highly useful and practical tools reported higher levels of happiness associated with their utilization. This emphasizes the importance of incorporating features and functionalities that cater to users' needs and preferences. Notably, even after the Covid-19 outbreak, perceived usefulness and consumer innovation both continued to have an impact. The pandemic has undoubtedly reshaped consumer behavior and preferences, but these variables continue to play a pivotal role in driving interest in smartwatch adoption. In conclusion, this study contributes valuable insights into the determinants of user interest in smartwatches amidst the backdrop of Covid-19. As technology and user demands continue to evolve, understanding these factors becomes increasingly crucial for businesses and developers seeking to design smartwatches that captivate and satisfy their target audience.