Implementation of Extreme Programming in Web Profile Development as an Effective Promotional Media

PT INOVASI AKSELERASI KREASINDO (IAK) is a service company that provides digital solutions, especially in designing and building websites. At this time, Client PT. IAK has a target to be able to become a Wedding Organizer (WO) that can reach all regions in Indonesia by embracing many vendors who are also spread out. With the current system conditions, it will be difficult for Client PT. IAK to realize that goal, because it still uses a conventional system so that the introduction of WO products is not efficient in terms of information dissemination in many regions, costs for promotion and time. The purpose of making a company profile website PT IAK so that potential customers and the wider community can find out information about the services and services provided by the company. The application design and development method use Extreme Programming (XP), which consists of the stages: Planning, Design, Coding, Testing, and Software Additions. This approach enables the realization of client satisfaction goals while accelerating the pace of the system's development process. As well as using Laravel as a Framework and black box testing that focuses on the functionality side, and testing is based on the user's point of view to find inconsistencies in the software. Based on the research results in the form of a web profile application (maritory-web), the author draws the conclusion that the design of web applications at this company can have an impact on the dissemination of information to potential customers so that the promotion process becomes easier and more effective.