Managing Repatronage Intention with Technology Acceptance Model

This study focused on how technology acceptance model of perceived ease of use will create re-patronage intention of customer of Ethnic Restaurant with customer satisfaction as the mediating variable. This research concerns customer acceptance of E-Menus in the Ethnic Restaurant. The population of this study is all customers of Ethnic Restaurant in the DKI Jakarta area. This study uses purposive sampling technique. The analysis technique uses PLS-SEM. The result of this study found that the perceived ease of use variable had a significant effect on customer satisfaction. The variables perceived ease of use and customer satisfaction have a significant effect on re-patronage intention, and customer satisfaction significantly mediates the influence of perceived ease of use on re-patronage intention.