Contents I. Introduction
Museums today face both overt and subtle challenges. The traditional model of the museum experience as passive observation is decisively shifting to active, interpretive engagement. Exhibits are no longer framed by expert appreciation; instead, they acknowledge the subjectivity of multiple perspectives. This emerging mode is particularly evident in the popularity of interdisciplinary and inter-institutional collaborations. Museums are rethinking and reworking their spaces to promote deeper understanding of their collections and missions, greater interactivity, a fuller range of activities, and increased revenue stability. During the last years, there were varied ideas about how audiences expect to engage with cultural institutions. Among others, technology solutions that enable visitor flow tracking is of upmost importance, as this new feature enables numerous services. In detail, museums are using visitor flow technology to understand how people experience their exhibits. The data is used to improve the visitor experience by providing content that aligns with visitors’ interests and helping museums organize their collections in a way that better connects with visitors’ needs [7]. This new approach has changed the museum landscape forever.
