Application of Artificial Neural Network Technology in Electricity Marketing

Marketing is the main content of the development of electric power enterprises, but material costs and policy changes will affect marketing strategies and reduce marketing accuracy. Based on this, this paper proposes an artificial neural network technology to analyze marketing strategies, improve marketing level, and shorten the time of marketing strategy formulation. The performance data is then fully evaluated. Finally, the survey analysis is used to conduct power marketing and output the best marketing strategy. The research strategy shows that artificial neural network technology can accurately formulate marketing plans, improve marketing level, and the sustainability is greater than 80%, the application effect of artificial neural network technology in power marketing is better, which is suitable for the comprehensive analysis of power marketing.