Predicting Customer Behavior in Support Channels Using Machine Learning

Support channels represent a unique opportunity to improve customer satisfaction by offering a consistent experience in resolving customer issues. Several surveys show that customers have raised their standards of customer support services. While only a few years ago customers willingly waited a long time to speak with one of the service agents and were patient for their problem to be resolved, today’s customers have very limited patience and want a solution to the problem immediately. Customers don’t want to settle for a mediocre support channel experience. Support channels must provide superior service capacities so that customers see that the company values their choice and time. Efficient management of support centers implies accurate modeling of customer behavior on hold. The subject of our research is the application of data research techniques for predicting customer behavior in support channels. In this paper, we apply machine learning methods to predict customer behavior. Based on historical data in the service system, we use classification algorithms to predict customer patience in service channels.