Knowledge Map Analysis of Digital Empowerment Theme under the Background of Big Data

With the advent of the era of big data, digital technology and digital technology are becoming more and more important. Both enterprises and individuals should keep up with the trend of the digital age. In this study, Citespace software is used to analyze the literatures on the theme of digital empowerment from 2014 to 2023, and the authors, institutions and keywords are visually analyzed to draw a scientific knowledge map. After analysis, it is found that the digital economy has been widely integrated into human life, and digital empowerment is more inclined to combine with health, followed by enterprise management and digital technology. Based on the above analysis and conclusions, the research situation and development trend of digital empowerment theme are analyzed and prospected to help scholars conduct a more comprehensive study on digital empowerment.