Users' Acceptance and Use of Video on Demand (VoD) and Its Effect on Chinese Learning

VoD (Video on Demand) is growing rapidly in the Indonesian film industry and is having a big impact, especially during this pandemic. This study aims to determine what factors influence students’ motivation to use VoD services from China. This type of research is correlational research with qualitative methods. The data collection method used was a questionnaire presented in the form of a Likert scale, distributed to 26 students majoring in Chinese Literature. These respondents are users who like to watch Chinese-language content (drama/movies/variety shows) and have used Video on Demand services from China, such as iQIYI, WeTV, and Youku. The results of calculations with the Likert Scale obtained the percentage score in the “Strongly Agree” category for Performance Expectancy, Effort Expectancy, Facilitating Conditions, Hedonic Motivations, Price Value, and Habit factors. And the “Agree” category for the Social Influence factor. The Performance Expectancy, Hedonic Motivations, and Habit factors are directly related to the improvement of the respondents’ language skills. This shows that VoD can improve language skills and learning motivation. So that VoD with Chinese content can be used as a recommendation for learning languages.