Business Intelligence as a Key Driver of E-business Enterprises; Prospects and Challenges

The global business market has significantly shifted by implementing new rising technologies in their operations. Since the invention of the internet, there has been an exponential increase in the usage of electronic means as the main channel for business-to-business and business-to-customer interactions. Business intelligence (BI) has been rising for many companies and businesses that operate employing electronic channels. BI enables organizations to effectively analyze and implement data using strategies, data warehousing analytic tools, and analytics software. BI improves business operations and provides critical and essential information for decision-making, resulting in business efficiency and higher sales. This research analyzes the elements, components, and architecture of e-business, business intelligence, and their integration.