Factors of the City Inhabitants' Involvement in Housing Resident Chat Rooms

The paper analyses the factors for the city residents' involvement in local online groups. These groups are connected by their place of residence, activity or a specific problem. The global Internet is abounding with small communities, and social practices are constantly transforming. Being or not being affiliated with a community is not always determined by age or information technology proficiency. Axiological characteristics that affect the participation and contribution to housing resident chat rooms are revealed. The results of the study can be used in the development of digital government programs for forecasting and improving management strategy, and in the promotion of digital services and applications for “smart house”, “digital city” and “digital government”.