Research on the Influence Mode of Automobile Customer Demand Based on Cloud Computing

With the continuous development of globalization and the world economy, the competition among enterprises has become increasingly fierce, and customers' demands have become increasingly personalized and diversified. More and more enterprises have begun to adopt mass customization to provide products and services for customers. As a brand-new business model, cloud computing is profoundly affecting the whole IT (Information Technology) industry. With its own advantages, it can help enterprises to obtain high-performance IT services with the least IT investment. This paper studies how to select and distribute the key nodes in the cloud computing platform in mass customization in order to effectively deal with customer demand information, puts forward a customer demand response model for mass customization based on cloud computing, and proposes a key node determination algorithm with customer demand correlation as a measurement index.