Sustainable Women Entrepreneurship Ecosystem in Digital Era: Desk Research Finding

The micro, small, and medium-sized enterprise sector drives the Indonesian economy. Despite this, there hasn’t been much of an improvement in competitiveness for MSMEs thanks to the digital age, and most people in the productive age bracket are women. There are not nearly enough examples of how to support women who want to start their own businesses. This will present a challenge for Indonesia in its efforts to boost the competitiveness of micro, small, and medium-sized enterprises (MSMEs), particularly among female business operators. It is essential, to ensure the continuity of business, to have a modeling of women’s entrepreneurship that is based on digital technology. This research was carried out with the purpose of providing an overview of a sustainable business strategy for women who work in the digital sphere. The research will be carried out primarily using desk research. The findings of the research are broken down into finer points throughout the course of the explanation of each segment.