Digital Payments Revolution: A Study of Awareness, Acceptance, and Usage of Unified Payments Interface Technology Among Selected Women in India

Unified Payments Interface (UPI) has turned out to be a game-changer in the Indian economy in digital payments ecosystems over a period of time. From a small vegetable vendor to a rich businessman, all have started adopting UPI technology in India. The change in trend from cash to digital payments has been very interesting from 2016 onwards. This paper reviews the different initiatives strategized by the Indian government which led to the increased usage of UPI. The current research study focuses on awareness, acceptance, and usage of UPI among selected women in Pune region. The study includes descriptive statistics, exploratory data analysis, and hypotheses testing. The data is analyzed using Python statistics libraries. Research shows that the majority of the women respondents have installed UPI on their own mobile but they still tend to prefer cash transactions over UPI in day-to-day life. Interestingly, women below the age of 40 prefer UPI transactions over cash. Occupation of a woman does not affect the preference for UPI or cash as a mode of transaction. The study also indicates that the age and occupation of women have an impact on the awareness about the knowledge of UPI and its configuration.