Sentiment Analysis Techniques and their Uses: An Analytical Study

Sentiment Analysis has become a centre of attraction in context of natural language processing and text mining lately. Modern complex businesses use it as an effective marketing strategy where goods are traded over internet and buyers leave their feedbacks. The paper presents a systematic analysis of the highly referred methods and methodologies that are implemented to conduct Sentiment Analysis and recommends the most effective ways to use them. The paper takes an illustration from a Bollywood movie “Drishyam2’’ to employ Sentiment Analysis on the viewers.