Case Design and Analysis of Digital Media Courses Incorporating Aesthetic Education

In art universities, digital media general courses for undergraduates have a strong artistic university attribute. This paper designs a course case integrating aesthetic education. This case uses the scores of a group of short video works that have participated in the short video competition for college students as the data basis, and analyzes this case through a series of data processing. Comparing the actual ranking of the competition and the way students scored the short video works, while achieving the teaching goals and aesthetic education effects, the analysis shows that the final result ranking of the competition and the overall rating results given by the students are similar, which shows the objectivity and fairness of the competition, but the differences in details also show that the inconsistency between the public scores and the expert scores in the details. And all of these also indirectly indicates the importance of data analysis to real life.