Research on Value Mining of Management Accounting Non-financial Data Based on Association Rules Algorithm

With the arrival of the era of big data, how to process massive accounting data is the main problem that management accounting is facing at present. Financial information collection is complicated, difficult and numerous, and it takes a lot of time. Research on the application of data mining technology in management accounting mainly focuses on financial crisis early warning, business forecast, risk analysis, budget management and so on. However, there are few researches on the application of data mining technology from the perspective of value mining of non-financial data. Therefore, it is worthy of in-depth discussion to use data mining technology to dig deep into the value of non-financial data in management accounting. In the long-term accounting process, a large amount of structured or unstructured data will be accumulated, which contains great value. This paper expounds the influence of data mining technology on management accounting, and puts forward data mining technology based on association rules mining algorithm, so as to realize the deep mining of non-financial data value of management accounting and improve the efficiency of management accounting.