Social networking as an eHealth tool: Its usage by Canadian physicians and patients

Social networks used for health-related services can either support or hinder the adoption of Canadian ehealth strategies. Assessing the Canadian usage of ehealth services, including social networks, was the main objective of the present study, which used secondary data from the Canadian Medical Association and the Canadian Health Infoway. Responses from 2,071 physicians and 1,017 patients were analysed using SPSS. The results indicated that 99.8% of Canadian physicians did not use social networks, while 14% of Canadian patients did report using them. Using Chi-square analysis, we found significant differences in social network use among patients according to age, gender, and employment status. Effective and careful engagement in social networks encouraged by Canadian health policy makers for both physicians and patients, the spread of correct and trusted health-related information, and the provision of trusted communication channels on social network sites benefit both public and private healthcare institutions, and can support and boost the achievements of the desired ehealth goals.