Rethinking traditional arts through contemporary digital media

The creative process behind the participation of students from two-degree programmes (Fashion and Textile Design - DMT and Communication and Audiovisual Design - DCA) from the School of Applied Arts of Castelo Branco (Portugal) in the international exhibition “Traditional and Modernity - Digital Transformations” under the Erasmus+ project is the starting point for this article. This article discusses the two creative processes, how to materialize and rematerialize craft traditions while maintaining their message, adapting their expressive and aesthetic values, and the significance of these global initiatives to inspire and appreciate students. To help develop a research technique based on artistic experience, we compare the two creative processes and highlight their similarities.