Analysis Influencing Factors of Consumer Satisfaction of Men's Sweaters Based on Online Reviews

In order to explore the main factors influencing the satisfaction of online shopping consumers of men's woolen sweaters. The binary Logistic model was used to conduct data mining and analysis of online comments on JD. The results showed that the factors influencing customer satisfaction include the intrinsic quality of woolen sweaters, marketing strategy, logistics and customer service, a total of 12 factors. Among them, the product's perceived experience, fabric, technology, style, color, brand, price, activity, delivery speed and pre-sale service have a significant positive impact on satisfaction. Consumers are more satisfied with the perceived experience and style, but less satisfied with the brand and after-sale service.