A Study on the Customer Buying Behaviour on E-Commerce Websites with Respect to Electronics during Covid-19

During Covid 19, except for essential commodities, all physical outlets were shut, and e-commerce played an important role in catering electronics products to consumers. The factors taken into consideration were Income, Occupation, Education, Gender, Age, and Experience with respect to the customer buying behaviour. An overall study reveals that experience in using e-commerce websites is a major factor influencing customer buying behaviour, and other factors such as income, occupation, education, gender, and age do not have any effect on the buying decision. The inferences are, to a large extent, in the interest of e-commerce providers whose structure of the business solely relies on the behaviour of e-customers. The study attempts to analyze the influence of the extent of consumer buying behaviour during Covid 19 for e-commerce electronics products. This paper tests that e-com shopping was raised due to the coronavirus.