Applying Diffusion Model to Analyzing Stimulating Activities for Positive Attitude Platform

Employee Training Plan Platform (ETPP) was the network set up for stimulating positive attitude for employees by Public Utilities Industry in a Southeastern city of China. In the platform, a series of supervisor-directed activities based on Leader-Member Exchange (LMX) theory were conducted to help the employees realize that high-LMX was positive in improving job performance and encouraging employees to attain their value goals, especially for those low-LMX. The national model worker and her advanced group were set up as examples for the all industry. Diffusion Model was applied to analyze the stimulating activities process in the network. The combination of the techniques of hub users, high betweenness users, high close ness users, and high k-shell users, specially, the concept of all-around users which represent degree of LMX exchange have been illustrated to interpret stimulating process. The proposed modelwas evaluated on ETPP network data set at both group level and individual level. Compared with several alternative methods, the proposed model shows better performance.