Enterprise Digital Twins for Risk Free Business Experimentations

While Digital Twin technology is a proven cost-effective experimentation aid for analyzing physical systems, its effective exploitation is yet to be seen in the enterprise space. Enterprises that are operating in a dynamic uncertain environment still address critical business problems like product redesign, improvement of customer satisfaction, enhancement operational efficiency and business transformations through intuition-based trial-and-error approach. Being not grounded in precise scientific laws as physical systems, the system of system nature, inherent uncertainty, inadequate and fragmented data, and increasingly dynamic operating environment make it difficult for existing enterprise modelling techniques to serve as digital twin of enterprise. We developed a pragmatic and robust Enterprise Digital Twin (EDT) as an aid to “in-silico” simulation-driven business experimentation for evidence-backed decision-making with possible tradeoffs. This paper presents our approach, key considerations of EDT and their rationales. It also demonstrates the efficacy of EDT with an illustrative business case of a telecom organization.