Sasirangan Cloth Recognition and Shopping Experience Simulation Based on Virtual Reality Game with Non-Player Character Integration

Sasirangan cloth is one of the traditional cloths owned by Indonesia and is a typical cloth originating from the province of South Kalimantan. This Sasirangan cloth has many motifs and is unique. Sasirangan cloth is also one of the potentials that can attract local and foreign tourists to visit South Kalimantan. However, in recent years, tourist visits to South Kalimantan have decreased due to the impact of the COVID-19 pandemic. Then it also has an impact on the delay in the implementation of the Banjarmasin Sasirangan Festival which is usually held annually. The next impact is a decrease in turnover and interest in shopping for Sasirangan cloth, so that employees who work for Sasirangan cloth craftsmen are dismissed and reduce people's income. So the purpose of this study is to report the results of the development of a Virtual Reality Game application called VR-SasiranganKu by integrating the interaction of Non-Player Character (NPC) behavior with the type of narrative in the simulation genre game. VR-SasiranganKu is recommended to introduce and at the same time promote Sasirangan cloth to users, then justify the reaction to knowledge and shopping experience, and evaluate user experience using the UX Honeycomb method. Respondents involved as many as 100 people who are local and national tourists. The results show that the interaction of NPC behavior can provide good direction to users regarding the introduction of Sasirangan cloth by presenting an appropriate interaction design based on the narrative and the theme of the NPC that has been adopted, the results of justification using VR-SasiranganKu can provide knowledge reaction and very good shopping experience, and based on user experience evaluation that VR-SasiranganKu has adopted a very good UX with an average score of 4.91.