Consideration of the Safety Context of Chinese Pharmaceutical Online Sales

The purpose of this study is to clarify the current problems with online pharmaceutical sales in China from the perspective of the consumer. First, the limitations of online pharmaceutical sales in China are discussed with reference to online pharmaceutical sales in Japan. Second, a questionnaire survey was conducted to underscore the awareness and problems among Chinese consumers regarding online pharmaceutical sales. Third, the current problems experienced by Chinese consumers are analyzed using factor analysis in the questionnaire analysis. Findings indicate the potential use of consumer service working with the current gap in online pharmaceutical sales services. Simultaneously, addressing the Internet pharmaceuticals sales-related medical advice and after-sales service. Future studies should determine how to meet the requirements of consumers using online pharmaceutical sales platforms as well as its standardization.