The Challenge
Visualization should communicate data to users as information, but even the cleverest use of the visual sense-exploiting all three dimensions and using color-has limits. In 1956, George A. Miller published a fascinating paper, “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.“[4] One of his conclusions was that”… the span of absolute judgment and the span of immediate memory impose severe limitations on the amount of information that we are able to receive, process, and remember.” In his review of the literature of the day and in his thinking, Miller was concerned about a human employing one sensory channel at a time. If we accept his conclusion that a human can usefully perceive about seven different variables presented in a single sensory modality, then using only visual displays of information automatically limits human information perception “bandwidth.”