The Evaluation on Oil Company Marketing Force Based on K-Means Cluster

In order to make evaluation on oil company marketing force level based on dynamical hypothesis, this paper uses k-means cluster to classify and analyze the effect of marketing flow and finds oil company marketing force can be divided into three categories and the standard of classification is essential the marketing flow. BP, Exxon-Mobil and Shell belong to the first category, giving evaluation rank of ldquobetterrdquo; TOTAL and CNPC belong to the second category, giving evaluation rank of ldquogeneralrdquo; Chevron, Texaco, ENI and Sinopec belong to the third category, giving evaluation rank of ldquoworserdquo.