BlueCRM: A New Trend of Customer Relationship Management Systems

In this paper a new proactive customer relationship management system (CRM), BlueCRM, is proposed. The proposed system employs Bluetooth as an automatic identification token in addition to its common use as a communication channel. The system offers a low-cost proactive CRM system which is the future trend of such systems. The implementation of the prototype system comprises two sides: a database management program and an intuitive user interface in the software side. In the hardware side there are a Bluetooth-enabled device and a Bluetooth dongle. The architecture encloses an important advantage over the previous solutions due to its feasibility and ease of deployment. Furthermore, the architecture can be flexibly implemented either as a stand-alone or as integrated part of an existing information system.