Business intelligence as a competitive differentiator

The successes of organizations vary greatly from industry to industry. For every business in every industry, revenue growth remains the most fundamental indicator, and by far the most critical. Lately, marketplace realities are making revenue targets harder and harder to reach. That's why every organization must infuse strategic and tactical decisions with the knowledge necessary to maximize revenue, reduce costs, minimize risk and achieve competitive advantage. Business intelligence is defined as getting the right information to the right people at the right time. The term encompasses all the capabilities required to turn data into intelligence that everyone in an organization can trust and use for more effective decision making. BI is a sustainable competitive advantage. It allows the organization to drive revenues, manage costs, and realize consistent levels of profitability. An 'intelligent enterprise' - one that uses BI to advance its business - is better able to predict how future economic and market changes will affect its business. Such an organization is able to adapt to the new changes in order to gain. Business intelligence competency center can achieve more intelligence for organization at less cost by supporting the corporate strategy with a BI strategy on a continuous basis.

BI Versus Gut Feel

The key to this vital knowledge lies in the huge amount of data that every organization already collects. BI uncovers a lot of competitive advantages by transforming that raw data into actionable intelligence and by creating knowledge to implement winning strategies and deliver information that can be leveraged by the entire organization.